Now that we're growing really big, getting lots of questions, and plenty of really amazing active users, we should start spreading the word!
Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!
Once decided, it can be sliced and diced to form:
- the tagline
- the motto
- the blurb under the logo
- a convenience redirect “nickname” for the site
- perhaps eventually the domain name in some form
(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)
Naming is hard — really hard. But if you can come up with a sensible elevator pitch for your community, it’s a great starting point.
P.S. Whoever thought of The Bikeshed for our chatroom better get over here this instant and start raising ideas! >:D